Now welcoming new clients in New Brunswick — secure online therapy across Middlesex County.
In plain language
We offer therapy by video to people in New Brunswick. You do not have to travel to us — sessions happen from wherever you are, as long as it is private. We are licensed in New Jersey, so we can see anyone who lives there.
Soft Power Psychotherapy serves clients across New Brunswick and Middlesex County — from Downtown and College Ave to the Fifth Ward and neighboring Highland Park, Edison, and Piscataway. Evidence-based, affirming care for the Hub City.
Home to Rutgers and a cluster of major hospitals, New Brunswick is a city of students, healthcare workers, and families with little spare time. Telehealth fits between classes and shifts — consistent support without a commute.
Culturally Responsive Care
Your parents' plan, and your own.
More than 1 million New Jersey residents, about 11 percent, identified as Asian, alone or with another race, in U.S. Census Bureau estimates for 2020–2024. Yet Asian Americans are only about 3 percent of counselors nationally, roughly half their share of people 16 and older, according to the Health Resources and Services Administration. If you are a student or early in your career and working out how much of your parents' plan for you is actually yours, this is work we know well.
Culturally responsive therapy is the same evidence-based care, with a therapist who does not need a primer on duty, expectation, or switching between who you are at home and who you are everywhere else. Sessions are held by secure video, in English, so they fit between classes and shifts.
Read more about culturally responsive therapy for Asian American clients, or start with our articles on Asian American families.
Neighborhoods & nearby areas
Serving Middlesex County
How It Works
Online therapy in New Brunswick
Secure & Private
Sessions are held over an encrypted, HIPAA-compliant video platform — no special software, just a phone, tablet, or computer.
Flexible Scheduling
Evening and weekend openings with same-week availability, so therapy fits around work, school, and family.
The Same Quality Care
Evidence-based methods — CBT, DBT, ACT, and more — delivered with the same depth as an in-person session.
No Commute
Skip the drive, the traffic, and the waiting room. Meet from wherever you feel most comfortable.
What We Offer
Therapy services in New Brunswick
Online Therapy
Quality care from anywhere you are.
Individual Therapy
A presence-centered space to explore and grow.
Couples Therapy
Strengthen clarity, connection, and communication.
Family Therapy
From reactivity to reflection.
Child & Adolescent Therapy
Building emotional confidence without shame.
Group Therapy
Shared experience as a catalyst for growth.
Trauma & Recovery
Healing grounded in safety and pacing.
Anxiety & Depression
Strengthening awareness and restoring agency.
Identity & Life Transitions
Navigating change without abandoning yourself.
Substance Use & Recovery
Honest help with drinking, drugs, and what comes after.
Asian American Therapy
Be understood without translating yourself.
Therapy for Men
Have a voice. Keep the warmth.
FAQ
Therapy in New Brunswick — your questions.
Do you offer in-person therapy in New Brunswick?
Soft Power Psychotherapy is a telehealth practice, so all sessions are held over secure, HIPAA-compliant video rather than at a New Brunswick office. Clients across Middlesex County — from Downtown to Highland Park — meet with their therapist from anywhere private.
Do you work with Asian American students and young adults in New Brunswick?
Yes. We offer culturally responsive therapy by secure telehealth to students and young adults across New Brunswick and Middlesex County, including support with family expectations, bicultural identity, and academic and career pressure. You need to be physically in New Jersey during each session. Sessions are in English.
How do I get started with a therapist in New Brunswick?
Getting started is simple. Call or text (510) 877-0950, or send a message through our contact page, to book a free 15-minute consultation. There's no pressure and no commitment — it's just a chance to talk through what you're looking for and see whether we're a good fit before scheduling your first session.
Do you accept insurance?
Yes. We're in-network with Aetna, Aetna EAP, BCBS of NJ and TX, United Healthcare, Optum, Optum EAP, Cigna, and Oscar. Self-pay rates and sliding-scale options are also available, with no surprise billing.
Start therapy in New Brunswick today.
A free 15-minute consultation — no pressure, no commitment.